Taras Malyshev speaking at Consumer Pricing & Revenue Growth Summit, Chicago 2025

THE
PROGRAM

Four weeks. One sequence. Your team leaves with prototypes, calculated ROI, and the skills to scale them.

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Phase 1
Week 1
Build Trust
"Productivity-only framing breeds resistance — BCG finds that unaddressed employee fears of job loss and deskilling significantly hamper GenAI adoption. We flip the frame: show people how AI removes the friction they hate, and adoption follows." — BCG, 2025
Before
"Why are we doing this?"
After
"I know when to use it and when to override."
FEAR KILLS
AI ADOPTION
BCG, 2025
That anxiety doesn't disappear when you hand someone a ChatGPT license. It goes underground — passive resistance, checkbox compliance, outputs nobody trusts. Week 1 isn't a tutorial. Your team applies AI to real tasks from their own roles. By the end of the week, they know when to trust the output and when to override it. The same tool boosted top performers by 15% and made weaker performers 8% worse. The difference wasn't access — it was calibrated judgment.
70% OF AI VALUE
IS PEOPLE & PROCESS
BCG, 10-20-70 Framework
Your people carry something no AI can generate: fifteen years of institutional knowledge — which customer to call when the forecast breaks, which supplier moves fast under pressure, which instinct to trust when data is ambiguous. Week 2 flips the question: instead of "how do I survive AI?", each person asks "where am I most underutilized — and what could I accomplish if AI handled the rest?"
Phase 2
Week 2
Unlock People
"Growth-focused AI companies achieve 5× revenue increases vs. peers. BCG's 10-20-70 rule: only 10% of AI value comes from algorithms — 70% comes from people and redesigned processes." — BCG
Before
"If I automate my work, what's left for me?"
After
"Here's where I create real value."
Phase 3
Week 3
See the System
"+34% task throughput per developer. But bugs per developer are up 54%. And median review time increased 5×. AI changes what work is — we need to change how we process it." — Faros.ai, 2026
Before
"We improved our process but nothing changed."
After
"Here's the constraint — and how we unlock it."
SPEED ↑34%
ERRORS ↑54%
REVIEW TIME ↑5×
Faros.ai, 2026
Goldratt proved it in 1984: system performance is determined by its constraint — not the performance of its parts. Your team builds a better audience model, but the insight takes three weeks to reach product. Operations cuts processing time by 30%, but the bottleneck was never processing — it was the approval chain nobody could see. Week 3 teaches your team to see the whole machine. When marketing sees what operations sees, when finance sees what the customer sees — people stop protecting territory and start designing interventions together. Not department improvements. System unlocks.
ENGAGING PROJECTS ARE
2.6× MORE SUCCESSFUL
Oxford Saïd Business School
ROI alone does not build excitement. Excitement scales. The bottleneck isn't budget — it's belief. Week 4 teaches your team to build working prototypes before asking for approval. Colleagues see it, touch it, attach their name to it. The ROI gets calculated and the excitement gets built — both at the same time, by the same team.
Phase 4
Week 4
Ship & Prove
"Projects that focus on employee engagement and emotional buy-in are 2.6× more successful than simply choosing by bigger ROI." — Oxford Saïd Business School
Before
"Great offsite. Nothing changed."
After
"12 MVPs. 3 running. When's the next twelve?"
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Four weeks from now, your team will have prototypes with ROI calculated and the skills to scale them.

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